The Fesco Group | Copywriter
The Fesco Group is a Brooklyn-based electronics sourcing and manufacturing company. I joined the team as a copywriter to help develop the voices of new and existing brands including Car and Driver, Coby, Chargeworx, AtomXS, and GoTough.
Goals: Write consistent, brand-specific copy across 5+ brands for web content, print ads, and packaging.
Type: Social media and video script writing.
Published monthly by the Hearst Corporation, Car and Driver boasts the largest audience of any monthly automotive magazine. The brand is a leading source of information for automotive enthusiasts and in-market car buyers.
These ads were created to promote new C&D products during CES 2018. They appeared in Twice Magazine, the official publication for the Consumer Electronics Summit.
I also wrote the corresponding press release which can be found here.
AtomXS is a Fesco brand that engineers powerful, pocket-sized auxiliary power banks and speakers.*
I wrote all of the messaging for this product including the Kickstarter pitch, packaging copy, and promotional materials.
These ads were created for CES 2018 and appeared in Twice Magazine, the official publication for the Consumer Electronics Summit.
*The AtomXS brand and product line was ideated by Victor Mariano and executed by industrial designer Zack Massos.
